It seems that Australians and Kiwis share the rare distinction of being the nationalities most likely around the globe to make online purchases. Who would have believed that?
A survey conducted by Coremetrics, a digital marketing company revealed that Australian and New Zealand consumers are twice as likely to buy products online, when compared to their UK counterparts. With a conversion rate of 4.4 orders per 100 online sessions for Australians and 4 for New Zealanders, the ANZ region sits above the average global conversion rate of 2.96 orders per 100 sessions.
The analysis is based on a six-month benchmarking study undertaken in the US. The study looked at buyer activity across 72 million e-commerce retail web sessions, with a specific focus on analysing the habits of nearly one million Australian and New Zealand visitors.
Kevin Mackin, general manager for the local operations of Coremetrics commented that “The US and UK are thought to be the most tech-savvy, but the conversion rates suggest otherwise when it comes to e-commerce. US consumers tend to place 3.3 orders every 100 sessions, while the UK only place an average of 1.7.
Interestingly, the participating businesses that enjoy the lengthiest visits from consumers are the ones engaging consumers with relevant content, including third party references and recommendations. These sites were also experiencing a higher number of page views, demonstrating a strong ability to hold people’s attention by capitalising on the more engaging Web 2.0 technologies.
A survey conducted by Coremetrics, a digital marketing company revealed that Australian and New Zealand consumers are twice as likely to buy products online, when compared to their UK counterparts. With a conversion rate of 4.4 orders per 100 online sessions for Australians and 4 for New Zealanders, the ANZ region sits above the average global conversion rate of 2.96 orders per 100 sessions.
The analysis is based on a six-month benchmarking study undertaken in the US. The study looked at buyer activity across 72 million e-commerce retail web sessions, with a specific focus on analysing the habits of nearly one million Australian and New Zealand visitors.
Kevin Mackin, general manager for the local operations of Coremetrics commented that “The US and UK are thought to be the most tech-savvy, but the conversion rates suggest otherwise when it comes to e-commerce. US consumers tend to place 3.3 orders every 100 sessions, while the UK only place an average of 1.7.
Interestingly, the participating businesses that enjoy the lengthiest visits from consumers are the ones engaging consumers with relevant content, including third party references and recommendations. These sites were also experiencing a higher number of page views, demonstrating a strong ability to hold people’s attention by capitalising on the more engaging Web 2.0 technologies.
(Source: MyBusiness eNews)
